Auditing / Market Research
We can monitor shelf space, stock levels and promotions for you, thus ensuring your agreements on merchandising activities are in situ and achieving results.
Types of Auditing provided
- Compliance Audits
- Distribution audits
- New Product Distribution audit
- Mystery Shopper
- Promotional Display audits
- Price Surveys
- Legislative Adherence audits
- Operational Functionality audit
- Call file construction survey
- Customer Satisfaction surveys
With fierce competition in store becoming more and more aggressive and marketing budgets being squeezed with each annual review, it is no surprise that the fight for increased presence at the Point of Purchase is becoming an ongoing battle. To this end, it is therefore imperative that brand managers can justify their spending and gain added sell through where it counts - at the checkout.
As promotional deals are struck, there is only one way of guaranteeing that what you have paid for is actually what you get and that is to undertake Compliance Auditing. This takes time and valuable resources which is why Sales Placement Contract People have found this to be an increasing growth market. We will ensure that you do not fall foul of the stores' obligations to your brand either due to lethargy or poor communication and whether you have agreed a specific number of facings, we can help your organisation achieve a return on investment in your marketing campaigns.
The most reliable and successful method of identifying distribution and display problems is by auditing stores directly. Thanks to our nationwide network of contractors we can audit large numbers of outlets quickly and effectively, using handheld technology.
Regular and detailed reports are provided to ensure that our clients are fully informed and up-to-date on all aspects of their auditing and/or surveys.
Our Auditors / Researchers are normally equipped with our Computer Handheld Devices to record all information. As a result this allows for the information to be compiled and reported back to the client within days of the Audit / Research being completed.
