News / Media
The key to success?
Sales Placement Contract People is celebrating providing the key to success for 21 years so Ulster Grocer met Managing Director Allan Rutherford to find out how a local recruitment and field marketing company could boast long standing relationships with many of the UK and Ireland’s top companies.
Sales Placement Contract People Ltd
is part of the Contract People Group
of Companies, with offices in Belfast and
Dublin and, with a combined turnover of
Ł12.5m, is one of the leading sales and
marketing recruitment, contracting and
field marketing companies in Ireland.
“We’re very proud of the relationships
we have with many of the UK’s, Southern
Ireland’s and Northern Ireland’s leading
organisations. I suppose you could say
at 21 we’ve reached maturity and we’ve
worked very hard to help our clients grow
their business,” explained Allan Rutherford.
“I feel very privileged that we can say
our customers have been loyal to us, but I
know 21 years of experience doesn’t count
for much unless they see measurable
and successful results. As a provider
of staff for those clients, it makes sense
that we ourselves employ a talented and
experienced team. In fact, that’s one of
the reasons we do stand out from our
competitors. The other reason is trust - we
prove to our clients that they can trust us
with their business. We also consistently
provide an excellent service. I think a lot of service providers forget something as fundamental as that.”
As a result of this growth and due to their contribution to the business over the last
number of years, SPCPL has appointed two new Directors. June Wilson becomes Director
of Permanent Recruitment with a view to managing and developing the company’s existing
business. June has been employed at SPCPL since March 2001 and has successfully grown
her FMCG sector year-on-year. At the same time, Russell Johnston has been appointed
Director of Client Services with responsibility for managing and developing SPCPL’s
outsourced business, which includes Contracted Merchandising, Auditing, Field Marketing,
Mystery Shopping, Warehousing and Point of Sale Management. Russell joined SPCPL in
August 2000 and has progressed from the role of Account Manager.
CUSTOMER-FOCUSED ATTITUDE
“The success of Sales Placement Contract People has been built on our professional
approach and customer-focused attitude and we have always stood firm on our commitment
to confidentiality to our clients and candidates,” continued Allan. “We are continually working
to improve the quality and levels of service provided for our vast and varied range of clients.
As a company we pride ourselves on working closely with our clients. From the outset of an
assignment, we work hand in hand with the client to ensure our field staff adopt their corporate
culture.
“Our mission is to deliver client satisfaction and, thus, satisfaction for our clients’ customers.
To this end we are continually looking at ways to enhance and improve our service. Flexibility is
the key to our success and, as a result, we have an extensive range of services tailored to our
clients’ needs - they know that they can turn to use for help in resolving any type of problem
and have complete confidence in the outcome.”
Sales Placement Contract People has firmly stood by its principals and business ethics
within a much changing recruitment industry. June Wilson, Director of Permanent Recruitment,
and her team ensure we only source and provide the right people for the job. “We don’t have
a high street agency presence or approach and I say that with some pride. We specialise in
providing sales and marketing personnel within in all business sectors. It’s our consultancy
approach to providing the right staff which has led to many of our staff being converted to
permanent staff with our clients,” explained June.
BENEFITS OF RECRUITMENT SERVICE
Of course, Sales Placement Contract People is probably best known for its recruitment
service, sourcing the right people to fill the demanding roles of your business, whether you
need them for one day or one year. With its active database of over 8,000 skilled personnel
and a dedicated and experienced department working exclusively within recruitment, Sales
Placement Contract People can meet your recruitment requirements while always providing
individual attention and a personalised service. The company’s recruitment consultants are
trained to recognise the qualities of successful sales and merchandising people and, working
closely with you, they will find the right person for your organisation.
“The benefits of using Sales Placement Contract People’s recruitment service is that you
have up-to-date advice on industry salary levels, access to our extensive nationwide database
of quality candidates and a full advertising service, either nationally or regionally,” continued
June. “Our experienced recruitment consultants can carry out initial screening of CVs and
candidates, while comprehensive interviewing facilities at our Belfast or Dublin offices can
be provided to clients free of charge. Candidate psychometric and personality testing is also
available.
COMPANY SPOTLIGHT
“Clients also have access to sample job
descriptions and contracts of employment,
which are regularly updated to comply
with European law. Our consultants
also provide advice on compliance
with legislative best practice and on
interviewing techniques and questions. All
in all, by using Sales Placement Contract
People, you have the reassurance that
your recruitment requirements are being
professionally addressed, allowing you to
concentrate on your business and focus
on achieving the results you require,” she
added.
RETURN ON INVESTMENT
Equally Russell Johnston, Director of Client
Services, and his Field Marketing Team
have an unparalleled bank of experienced
Field Marketing Representatives. “The
team continually provides comprehensive,
innovative and flexible field marketing
solutions, such as hand held technology
and an interactive website at which clients
can check for updates on their work,” said
Russell. “We offer Field Marketing services
either on a tactical or strategic basis and
believe our services provide return on
investment due to:
We fulfill all administrative tasks of the project.
“The field marketing sector has
developed and grown over the past couple
of years and, in my opinion, we have improved our service, our efficiency and our professionalism
constantly throughout this time,” continued Russell. “We have strived to focus our services on
return on investment for our clients and have introduced a number of new initiatives to achieve
this, including:
“We are able to positively influence the product life cycle of any product or service right from
carrying out audits on specific markets to aid strategic planning through to merchandising and
placing POS to ensure promotional compliance. With our team of experienced field and office
staff we can mobilise specialist teams to provide solutions and results for any field based activity.
With our additional experience, increasing
economies of scale and drive to constantly
improve, we believe we are the strongest
field marketing company in Northern
Ireland,” asserted Russell.
Strong relationships, trust, service - is
that the secret to keeping customers and
being in business 21 years? “Yes, but of
course, there are the other magic numbers,
such as the sales targets, the market share,
year-on-year growth and the bottom line
profit,” stated Allan Rutherford. “We have
traditional values, but are very forward
thinking and, as a SME, we are able to
move quickly and efficiently to ensure our
business continues to grow,” he concluded.
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